La Fonte: Pasta Bisa

La Fonte, a pasta brand, launched a campaign in Indonesia to increase sales and change the perception of pasta, increasing the confidence of the target audience.

Campaign details

Brand: La FonteAgency: Popcult GroupRegion: APAC

Strategy

Objective

Our objective is to increase sales of LaFonte and change the target audience's perception of Pasta which indicates as expensive, identical in western and occasional dishes...

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