La Fonte: Pasta Bisa

La Fonte, a pasta brand, launched a campaign in Indonesia to increase sales and change the perception of pasta, increasing the confidence of the target audience.

Campaign details

Brand: La FonteAgency: Popcult GroupRegion: APAC



Our objective is to increase sales of LaFonte and change the target audience's perception of Pasta which indicates as expensive, identical in western and occasional dishes into the familiar dishes that can be confidently cooked and consumed in their daily life. The key performance areas that we want to calculate are omzet (turnover), perception and consideration through the user-generated content of the audience's unique recipes of Pasta.

Target Audience

Our audience is 25 to 40 years old female who lives in urban and suburban areas...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands