Campaign details
Brand: La FonteAgency: Popcult GroupRegion: APAC
Strategy
Objective
Our objective is to increase sales of LaFonte and change the target audience's perception of Pasta which indicates as expensive, identical in western and occasional dishes into the familiar dishes that can be confidently cooked and consumed in their daily life. The key performance areas that we want to calculate are omzet (turnover), perception and consideration through the user-generated content of the audience's unique recipes of Pasta.
Target Audience
Our audience is 25 to 40 years old female who lives in urban and suburban areas...