Kyowa Kirin: Shine a light on XLH, a website providing information and insight on X-linked hypophosphatemia (XLH), increased readership, impressions and click-through rates by educating people about XLH.

XLH has a serious publicity problem. Like many rare diseases, most doctors have never heard of XLH, leading to misdiagnoses. Compounding this is the potentially damaging misperception that XLH is 'just a children's disease', despite being a lifelong condition,...

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