Kwik-Fit - Back in the fast lane: how Kwik-Fit broke the rules and reaped the rewards

Kwik-Fit's 2003-04 ad campaign aimed to revitalise the company after a period of sales decline and little advertising.
Agency: DDB London/MediaComAuthors: Rachel Lawlan, David Bassett, Clare Newman, Doug McKenzie and Rachel Congdon

Kwik-Fit – Back in the fast lane: how Kwik-Fit broke the rules and reaped the rewards

INTRODUCTION

This is the story of a retailer that turned...