Kwik-Fit - Back in the fast lane: how Kwik-Fit broke the rules and reaped the rewards
Rachel Lawlan, David Bassett, Clare Newman, Doug McKenzie and Rachel Congdon
Kwik-Fit's 2003-04 ad campaign aimed to revitalise the company after a period of sales decline and little advertising.
| Agency: DDB London/MediaCom | Authors: Rachel Lawlan, David Bassett, Clare Newman, Doug McKenzie and Rachel Congdon |
Kwik-Fit – Back in the fast lane: how Kwik-Fit broke the rules and reaped the rewards
INTRODUCTION
This is the story of a retailer that turned...
