Kuschel, kuschel, kuschel – about the role of brands in a 'philanthropic' world order
Hans-Bert Matoul, Stefan Hagl and Michael WittenbergH,T,P, Concept, Germany
SOMETHING TO HOLD ON TO – A NEW UTOPIA FOR THE 'COMMUNITY OF DESTINY'
Whether Live...
Kuschel, kuschel, kuschel – about the role of brands in a ‘philanthropic’ world order
Marketing has taken on increasingly philanthropic element, in line with the 'train of philanthropication' that has become increasingly important in a number of societies around the world.
