Kuschel, kuschel, kuschel – about the role of brands in a ‘philanthropic’ world order

Marketing has taken on increasingly philanthropic element, in line with the 'train of philanthropication' that has become increasingly important in a number of societies around the world.

Kuschel, kuschel, kuschel – about the role of brands in a 'philanthropic' world order

Hans-Bert Matoul, Stefan Hagl and Michael WittenbergH,T,P, Concept, Germany

SOMETHING TO HOLD ON TO – A NEW UTOPIA FOR THE 'COMMUNITY OF DESTINY'

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