Kruger Products L.P.: Unapologetically Human

A campaign by Kruger Products, a paper products company, in Canada, helped the brand connect with consumers during the COVID-19 lockdown.

Campaign details

Brand: Kruger Products L.P.Brand owner: Kruger ProductsEntrant company: Broken Heart Love Affair, TorontoMedia: Wavemaker, TorontoMarket: CanadaSector: Toilet paper, kitchen towelMedia channels: Online video, Social media, TelevisionBudget:3...