Kroger sees increases in coupons and rewards uptake as inflation remains high

Kroger, the US grocery retail chain, is at the front line of consumer behavior changes as the cost of living crunch and digital shopping transform category norms.

Couponing and rewards programmes are seeing unprecedented demand, with US shoppers looking for more affordable prices on essentials such as groceries and fuel as inflation remains stubbornly high, according to Kroger CEO Rodney McMullen.

“We are doing...

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