Kroger Precision Marketing: A Platform Primer for marketers

This Platform Primer, looking at Kroger, is part of the WARC Retail Media Platform Primer series which has been created to help senior marketers navigate the fast-growing world of Retail Media.
  • Kroger has first-party data and a longstanding loyalty program, plus they are the retailer, and all of the data sits within a data science division of a separate arm of the retailer.
  • Kroger Precision Marketing is focused on grocery shoppers, has a self-serve Retail Media platform, and a loyalty card program used in 96% of transactions that can track whether people bought a product as a result of seeing an ad.
  • Kroger is using technology from Ocado in the UK to build out customer fulfillment centers (CFC) and no longer needs physical stores to enter a new market....

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