Kraft’s Oreo Brand Finds a Community of Hungry Digitalistas
As user-generated content and consumer engagement become recognized drivers of brand identity, there are some societal certainties that digital evidence can only support. For one:
People love Oreo’s.
Kraft Foods might take justifiable pride in its Chips Ahoy, its Ginger Snaps, or its Nutter Butter cookie products. But there is only one Oreo – “America’s Favorite Cookie” – whose Facebook Fans number well over 10.5 million (“putting it in the top-third of all Facebook brands,” according to Sarah Hofstetter, svp/emerging media and brand strategy, at digital agency 360i)....