Kraft: You do you Kraft, the food and beverage brand, increased sales in Canada and successfully re-affirmed the brand’s place in Canadian pop culture. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Convenience, readymade Canada Campaign video: Kraft – You do youRead the full campaign case studySelected creative: Kraft – You do youCreditsAgency:Rethink Toronto / Starcom Toronto / Salt XC Toronto...