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Kraft: You do you

Kraft, the food and beverage brand, increased sales in Canada and successfully re-affirmed the brand’s place in Canadian pop culture.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • 4 - Brand Builder
  • Convenience, readymade
  • Canada

Campaign video: Kraft – You do you

Read the full campaign case study

Selected creative: Kraft – You do you

Credits

Agency:Rethink Toronto / Starcom Toronto / Salt XC Toronto...

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