Campaign details
Brand: KraftBrand owner: Kraft Heinz CompanyEntrant company: Rethink, TorontoMedia: Starcom, TorontoPR: The Colony Project, TorontoMarket: CanadaSector: Convenience, readymadeMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, influencersBudget: 3 - 5 millionCampaign video
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