Kraft: You do you

Packaged pasta product, Kraft Dinner, reversed its declining fortunes with its You Do You campaign, re-affirming its place in Canadian pop culture.

Campaign details

Brand: KraftBrand owner: Kraft Heinz CompanyEntrant company: Rethink, TorontoMedia: Starcom, TorontoPR: The Colony Project, TorontoMarket: CanadaSector: Convenience, readymadeMedia channels:Online video, Outdoor, out-of-home, Public relations,...