Kraft: Send noods

Packaged macaroni and cheese brand, Kraft, headed off a strong new market entrant with its Send Noods campaign in the USA.

Campaign details

Brand: Kraft Macaroni & CheeseBrand owner: Kraft Heinz CompanyEntrant company: Mischief @ No Fixed Address, BrooklynMarket: North AmericaSector: Readymade, convenieceMedia channels:Merchandise & free gifts, Online video, Outdoor, out-of-home,...