Kraft: Musical Recipes

Kraft, a cheese brand, launched a campaign in MENA to increase quantity sold, gain an uplift in brand power, and increase engagement and page followers.

Campaign details

Brand: Kraft Brand owner: Arla Foods Entrant company: Arla FoodsIdea creation: FP7 McCann Dubai Market: Saudi Arabia Sector: Dairy products, fats, oils Media channels: Online video, Social mediaBudget: Up to 500k

Executive summary

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