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Kraft-Heinz: Bagelgate

Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • Dairy products, fats, oils
  • United States

Campaign details

Brand: Kraft-HeinzAgency: Droga5Country: United States

Campaign video

Creative assets

Read the full case study here...
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