Kraft-Heinz: Bagelgate Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials. 1 - Influential Idea 3 - Sales Spike Dairy products, fats, oils United States Campaign detailsBrand: Kraft-HeinzAgency: Droga5Country: United StatesCampaign videoCreative assetsRead the full case study here...