Kraft Foods Inc.: Space-Flight campaign (1967-1973)

General Foods Corporation recognized a unique marketing opportunity when its Tang Instant Breakfast Drink was included in a select group of foods for astronauts on the first U.S.

Kraft Foods Inc.: Space-Flight campaign

Susan Risland

Overview

General Foods Corporation recognized a unique marketing opportunity when its Tang Instant Breakfast Drink was included in a select group of foods for astronauts on the first U.S. space flights....