Kraft Foods Inc.: Magic Carpet campaign (1995)

The sales volume of Kraft Foods, Inc., brand cheese slices increased by 7.1 percent following the local "Magic Carpet" campaign launch in 1995.

Kraft Foods Inc.: Magic Carpet campaign

Allison I. Porter

Overview

The sales volume of Kraft Foods, Inc., brand cheese slices increased by 7.1 percent following the local "Magic Carpet" campaign launch in 1995. This was especially impressive...