Kraft Foods Inc.: Magic Carpet campaign
Allison I. PorterOverview
The sales volume of Kraft Foods, Inc., brand cheese slices increased by 7.1 percent following the local "Magic Carpet" campaign launch in 1995. This was especially impressive...
Kraft Foods Inc.: Magic Carpet campaign (1995)
The sales volume of Kraft Foods, Inc., brand cheese slices increased by 7.1 percent following the local "Magic Carpet" campaign launch in 1995.
