Kraft Foods Inc.: Kool-Aid Man campaign ((1960s-1990s)

Kool-Aid has long been one of America's most popular flavored drink mixes, a beverage many consumers associated with the hot summer days of their childhoods.

Kraft Foods Inc.: Kool-Aid Man campaign

Robert Schnakenberg

Overview

Kool-Aid has long been one of America's most popular flavored drink mixes, a beverage many consumers associated with the hot summer days of their childhoods. Introduced in 1927 by...