Kraft Foods Inc.: Jell-O's Jiggle Rs campaign (1989)

In February 1989 the promotions department at Kraft General Foods (later Kraft Foods) handed Anne Ivanhoe, at the time Jell-O product manager, what it must have thought of as a light assignment to help her coast through the three months until her maternity leave.

Kraft Foods Inc.: Jell-O's Jiggle Rs campaign

William D. Baue

Overview

In February 1989 the promotions department at Kraft General Foods (later Kraft Foods) handed Anne Ivanhoe, at the time Jell-O product manager, what it must have thought of as a...