Kraft Foods, Inc.: It's How To Unplug campaign

Kraft’s General Foods International Coffee, a range of instant flavoured coffee was facing increased competition from rival brands and from coffee shops such as Starbucks.

Kraft Foods, Inc.: It's How To Unplug campaign

Susan Risland

OVERVIEW

The "It's How to Unplug" advertising campaign, handled by the New York office of Young & Rubicam, encouraged women to pause during busy days and relax...