Kraft Foods Inc.: Cheese & Macaroni campaign (1930s-1990s)

The "Cheese & Macaroni" television ad campaign—with the tag line "It's the Cheesiest!"—featured a succession of girls and boys petitioning Kraft to change the name of the product from Kraft Macaroni & Cheese to Kraft Cheese & Macaroni, because it tasted great and had so much cheese in it One of the first youngsters to appear in the series—and typical of their wholesome look—was Annie, an appealing child of about 10 with brown eyes and braided hair.

Kraft Foods Inc.: Cheese & Macaroni campaign

Carrie Smoot

Overview

The "Cheese & Macaroni" television ad campaign—with the tag line "It's the Cheesiest!"—featured a succession of girls and boys...