Kraft Foods: Every Canadian Community Wants To Be a 'Kraft Hockeyville'

A long-running annual Kraft campaign that leverages three Canadian obsessions: food, ice hockey and community.

Kraft Foods: Every Canadian Community Wants To Be a 'Kraft Hockeyville'

From Toronto, Ontario to Terrace, British Columbia, there's one thing EVERY Canadian community wants to beand that is “Kraft Hockeyville!” Kraft Hockeyville is the personification of a Canadian marketing success story. By understanding Canadian's passion for food, passion for hockey, and passion for their communities this program was born. Since it's early and instantly successful inception; smart, creative, and actionable consumer research along with marketplace understanding has kept the program exciting, innovative and evolving. This is one of the most recognized and rewarded 360 degree...

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