Kraft Canada Maxwell House "Brew Some Good"

Maxwell House, the coffee leader in Canada, was losing relevance and market share to competitors. Reseach showed users felt positive about the brand, but not excited, and that occasional users did not think it tasted different from other brands.

Kraft Canada Maxwell House “Brew Some Good”


Maxwell House is the coffee leader in Canada but it was losing relevance and market share

Maxwell House (MH), Canada's #1 coffee player has been Canadian's favourite coffee brand for more than...

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