Executive Summary
Skips were first launched in 1974. They are a familiar brand to many households in the UK, and are known for their tingly taste, light melty texture and iconic shell shape. They have since become a family favourite with one flavour in the market, Prawn Cocktail.
Skips operates in the 'Family Snacking'category which are bought predominantly (but not exclusively) by households with kids. Within this sub-category Skips has a number of key competitors such as Quavers, Wotsits, French Fries, Mini Cheddars, Squares, Monster Munch and other family brands. Worth £24.8M RSV in the MAT 2018, Skips...