KP Snacks: Skips

Skips, a crisp snack brand, increased sales and distribution in the UK by redesigning its packaging to focus on its nutritional promise and the tongue tingling sensation of eating Skips.

Executive Summary

Skips were first launched in 1974. They are a familiar brand to many households in the UK, and are known for their tingly taste, light melty texture and iconic shell shape. They have since become a family favourite with one flavour in...