Koton: PelinYarxKoton & BerkCicekgilxKoton collection

Koton, a Turkish clothing company, generated views, interactions, and sales by creating a clothing line that appealed to Gen Z.

Campaign Details

Brand: KotonAgency: Reklamania CreativeRegion: EMEA

Strategy

Objective

Türkiye's one of the leading fashion and retail brand Koton; brings seasonal trends and authentic designs together since its foundation with its innovative approach hence is one of the most loved brands in Turkey for 34 years.

With this approach we aim to be the leader of innovations every year to keep up with new generations, new trends… Koton should be unique, authentic, and innovative.

In this campaign, by knowing and understanding GEN Z's expectations and lifestyle very well, Koton approached to join them and created...

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