Koton: PelinYarxKoton & BerkCicekgilxKoton collection

Koton, a Turkish clothing company, generated views, interactions, and sales by creating a clothing line that appealed to Gen Z.

Campaign Details

Brand: KotonAgency: Reklamania CreativeRegion: EMEA

Strategy

Objective

Türkiye's one of the leading fashion and retail brand Koton; brings seasonal trends and authentic designs together since its foundation with its innovative approach hence is one of the most loved brands in Turkey for 34 years.

With this approach we aim to be the leader of innovations every year to keep up with new generations, new trends… Koton should be unique, authentic, and innovative.

In this campaign, by knowing and understanding GEN Z's expectations and lifestyle very well, Koton approached to join them and created...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands