Kotex: The Stain

Kotex, an American brand of menstrual hygiene products, collaborated with Amy Gutierrez who appeared on the most viewed morning show in Peru with stained pants to shake society into accepting women's periods as normal and bring forward important women's issues that are not talked about enough.

Campaign video: Kotex – The Stain

Selected creative: Kotex – The Stain

Credits

Media Agency: VALOR - Socios de Marcas Lima / OMD LimaContent Manager: Thais SalazarCreative: Juan Pablo Peschiera / Laura JimenezPlanner, Creative: Rodrigo RevoredoPlanner: Giovana GomezProducer: Erik GutierrezProject Leader, Creative: Eduardo PoppeProject Leader: Eduardo PoppeReal Time Analyst:Carla Enciso...

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