Kotex: Sisterhood

Kotex, a menstrual hygiene product brand, increased its brand power and market share in Russia by using vKontakte, a Russian social networking service.

Campaign details

Brand: KotexBrand owner: Kimberly-ClarkEntrant company: Mindshare, MoscowMedia: Mindshare, Moscow / Mail.Ru Group, MoscowMarket: Russian FederationSector: Feminine hygieneMedia channels:Mobile & apps, Sales promotion, Social media, Television,...