Kotex: Making sanitary pads the talk of the town

Kotex, a menstrual hygiene product brand, launched a campaign in Vietnam to connect with Gen Z consumers.

Campaign details

Brand: Kotex Brand owner: Kimberly-Clark Entrant company: Mindshare Vietnam, Ho Chi Minh City Idea creation: Kimberly-Clark VN, Ho Chi Minh City / Ogilvy Vietnam, Ho Chi Minh City Market: Vietnam Sector: Feminine hygiene Media channels: Gaming & in-game advertising, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Word of mouth, influencers 500k - 1 million