Kotex: Making sanitary pads the talk of the town

Kotex, a menstrual hygiene product brand, launched a campaign in Vietnam to connect with Gen Z consumers.

Campaign details

Brand: KotexBrand owner: Kimberly-ClarkEntrant company: Mindshare Vietnam, Ho Chi Minh CityIdea creation: Kimberly-Clark VN, Ho Chi Minh City / Ogilvy Vietnam, Ho Chi Minh CityMarket: VietnamSector: Feminine hygieneMedia channels:Gaming &...