Kotex: How to drive buzz for a product no one wants to talk about?

Kotex, the femcare brand, successfully launched its new sanitary pad product in Vietnam.

Campaign details

Brand: KotexBrand owner: Kimberly ClarkLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamCountry: VietnamIndustries: Feminine HygieneMedia channels:Online video, Outdoor, out-of-home, Packaging & design, Public relations,...