Kotex: Creating a trusted service for girls and overcoming taboos

Kotex, a brand of menstrual hygiene products, became the fastest growing feminine hygiene brand in Russia by creating a relationship with its consumers through a period-focused content ecosystem.

Campaign video: Kotex – Creating a trusted service for girls and overcoming taboos

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Credits

Media agency: Mindshare MoscowBusiness Director: Alexander FominCreative Head: Alexander RedingerGroup Head: Tatiana ShestakSenior Planning...