Kotak Mahinda Bank, a bank, launched the Silk savings programme for women in India and promoted it through the #MomsOnDuty campaign.
Campaign details
Brand: Kotak Silk
Brand owner: Kotak Mahindra Bank
Entrant company: Tonic Worldwide, Mumbai
Idea creation: Tonic Worldwide Mumbai
Market: India
Sector: Banks
Media channels: Online video, Social media
Budget: Up to 500k
Campaign video
