Kotak Mahindra Bank: #MomsOnDuty – How the whole nation revered the warrior in our mothers

Kuhoo Shah

Kotak, the banking and financial services company, launched a campaign initiated for Mother's Day in India.

Campaign details

Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra BankEntrant company: Tonic Worldwide - IndiaIdea creation: Tonic Worldwide MumbaiMarket: AsiaSector: Financial servicesMedia channels: Social media Budget: 1 - 3 million

Executive summary

A mother’s love, patience and sacrifice knows no bounds, yet this situation of COVID-19 required them to step up in every way. Through precise and poignant thumb stoppers, we celebrate all the unsung she-roes who sacrifice a huge part of themselves, their safety and happiness for the sake of their family and society.

#MomsOnDuty...

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