Kotak Mahindra Bank: #MomsOnDuty – How the whole nation revered the warrior in our mothers

Kotak, the banking and financial services company, launched a campaign initiated for Mother's Day in India.

Campaign details

Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra BankEntrant company: Tonic Worldwide - IndiaIdea creation: Tonic Worldwide MumbaiMarket: AsiaSector: Financial servicesMedia channels: Social media Budget: 1 - 3 million

Executive summary...

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