Kotak Mahindra Bank Limited: Kotak Home Loans

A campaign by Kotak Mahindra Bank Limited, a home loan provider in India, increased brand awareness and sales by showcasing the low rate of its loans.

Campaign details

Brand: Kotak Mahindra Bank Brand owner: Kotak Mahindra Bank Entrant company: In houseIdea creation: Mahindra & Mahindra, MumbaiMarket: IndiaSector: Credit cards & loansMedia channels: Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, Video on demand, Virtual & augmented realityBudget: 500k - 1 million

Executive summary

In India's $20 trillion Housing Finance market, there are many giant players known by heritage for being the go-to Home Loan providers. Despite being one of the...

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