Kotak Mahindra Bank Limited: 811 #DreamDifferent credit card Kotak Mahindra, a bank, launched a credit card that addressed the needs of an untapped group with its Dream Different campaign in India. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike Credit cards & loans India Campaign detailsBrand: Kotak Mahindra BankBrand owner: Kotak Mahindra BankEntrant company: Kotak Mahindra Bank Limited, MumbaiIdea creation: Mahindra & Mahindra, Mumbai, In houseMarket: IndiaSector: Credit cards & loansMedia channels:Email marketing,...
