Kotak Mahindra Bank Limited: 811 #DreamDifferent credit card

Kotak Mahindra, a bank, launched a credit card that addressed the needs of an untapped group with its Dream Different campaign in India.

Campaign details

Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra BankEntrant company: Kotak Mahindra Bank Limited, MumbaiIdea creation: Mahindra & Mahindra, Mumbai, In houseMarket: IndiaSector: Credit cards & loansMedia channels:Email marketing,...