Korean National Police Agency: Knock knock

The Korean National Police Agency's Knock Knock campaign developed a safer channel for abuse victims to seek help in South Korea.

Campaign details

Title: Knock KnockBrand: Korean National Police AgencyProduct: A Silent Emergency CallIdea: Cheil WorldwideCountry: South Korea

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsSOUTH KOREAWomenAdults (26-55)LowThe total spend for this campaign is $230,000 USD.

Why is this work relevant for Creative Effectiveness?

What has the Knock Knock campaign achieved? We have effectively changed the way of making emergency calls in Korea - the first change in 65 years. Suggesting any changes to a tried and true emergency call...

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