Korea diplomats

Charles Dawson

This informative and entertaining article describes the eccentric South Korean media market. The author contrasts a country where 68% of homes have a computer and over half have high speed broadband phone connections with a culture that he likens to the 1950s.

Korea Diplomats

Charles Dawson Media Productivity Services

Suspend your disbelief. You're in South Korea. Any resemblance to any other media market, living or dead, is entirely coincidental.

Our media productivity consultancy had been summoned to this corner of the inscrutable Orient by one of our biggest advertiser clients, with instructions to, well, scrute it.

The client, an international fmcg household name, had the kind of media problems only Korea can pose. Our assignment should we choose to accept it was to tackle them in a Koreafriendly fashion, leaving feathers unruffled and Yin in harmony with Yang....

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