Kopparberg: To firsts that last – a toast to lasting moments

Kopparberg, a fruit cider brand, partnered with Ravensbourne Design School in the UK to reimagine the Kopparberg label, create meaningful 'first' moments for Gen Z and give the audience a platform for their own creativity.

In 2020, at the height of covid gloom, we were approached by the bright, fruity and refreshing, Kopparberg.

'Gen Z don't care enough about us,' they said.

Millennials had reached drinking age around the time that Kopparberg launched, so grew up drinking the brand, but with so much else on offer, and a reducing interest in drinking alcohol at all from Gen Z, Kopparberg weren't doing as well with this generation. They knew Kopparberg for their fruit cider, but they had no idea about their broader product range - which stretches to gin, rum and vodka – and didn't really...

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