Kopparberg: To firsts that last – a toast to lasting moments

Kopparberg, a fruit cider brand, partnered with Ravensbourne Design School in the UK to reimagine the Kopparberg label, create meaningful 'first' moments for Gen Z and give the audience a platform for their own creativity.

In 2020, at the height of covid gloom, we were approached by the bright, fruity and refreshing, Kopparberg.

'Gen Z don't care enough about us,' they said.

Millennials had reached drinking age around the time that Kopparberg launched, so grew up drinking the brand, but with so much else on offer, and a reducing interest in drinking alcohol at all from Gen Z, Kopparberg weren't doing as well with this generation. They knew Kopparberg for their fruit cider, but they had no idea about their broader product range - which stretches to gin, rum and vodka – and didn't really...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands