Kopi Kenangan Hanya Untukmu (KKHU): Celebrating Independence Day – By Indonesia, For Indonesia

Indonesian coffee shop chain Kopi Kenangan brewed up a campaign that celebrated the everyday heroes of Indonesia to boost sales by building relevance with Gen Z.

Campaign details

Brand: Kopi Kenangan Hanya Untukmu (KKHU) Brand owner: Kenangan Brands Entrant company: Kopi Kenangan Hanya Untukmu Idea creation: ADA Kuala Lumpur Market: Indonesia Sector: Soft drinks industry (general) Media channels:Cinema, Word of mouth,...

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