Kopi Kenangan Hanya Untukmu (KKHU): Celebrating Independence Day – By Indonesia, For Indonesia

Morica Lim, Lam Lai San

Indonesian coffee shop chain Kopi Kenangan brewed up a campaign that celebrated the everyday heroes of Indonesia to boost sales by building relevance with Gen Z.

Campaign details

Brand: Kopi Kenangan Hanya Untukmu (KKHU) Brand owner: Kenangan Brands Entrant company: Kopi Kenangan Hanya Untukmu Idea creation: ADA Kuala Lumpur Market: Indonesia Sector: Soft drinks industry (general) Media channels: Cinema, Word of mouth, Influencers, KOLs, Online video, Social mediaBudget: Up to 500k

Executive summary

By Indonesia, for Indonesia

Kopi Kenangan is proof that Indonesia is breeding ground for start-ups; locally born and bred coffee chain that became SEA’s first F&B unicorn in just 3 years. Fueled by sheer Indonesian grit, Kopi Kenangan...

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