KOO: Fruit forecast

KOO, the South African canned food producer, successfully used weather- and location-triggered mobile ads to target products to specific regions, harnessing the climate as a sales driver and boosting impressions.

Campaign details

Brand: KOOLead Agency: HellosquareRegion: EMEA

Strategy

Objective

For 75 years, KOO has been a South African staple. Being top of mind at home meant that staying top of mind online was key - especially during the festive season. A period...