China's sanitary ware industry is experiencing a period of rapid development and the trend of product innovation is obvious. As a leading brand in the Chinese market, Kohler has also faced fierce market competition in recent years. In order to maintain a sustainable leading position in the Chinese market, brands need to seek breakthrough new innovations.
Case details
Brand: Kohler
Brand owner: Kohler
Main Agency: MRM // McCANN China
Main agency holding group: IPG
Secondary agency: Shanghai Yixing Advertising Co., Ltd.
Market launch: Mainland China
Industry: Bathroom Industry
Media channels:outdoor billboards, transportation...
