Kohler: Subvert the bathroom imagination

China's sanitary ware industry is experiencing a period of rapid development and the trend of product innovation is obvious. As a leading brand in the Chinese market, Kohler has also faced fierce market competition in recent years. In order to maintain a sustainable leading position in the Chinese market, brands need to seek breakthrough new innovations.

Case details

Brand: Kohler

Brand owner: Kohler

Main Agency: MRM // McCANN China

Main agency holding group: IPG

Secondary agency: Shanghai Yixing Advertising Co., Ltd.

Market launch: Mainland China

Industry: Bathroom Industry

Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), TV (OTT smart TV), influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumption KOC), H5, online video advertising, news feed advertising, video/micro-movie, live broadcast, social media, word-of-mouth marketing, content marketing

Budget: 20-25 million

Case Summary

The trend of innovation in...

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