Kohler: Subvert the bathroom imagination

China's sanitary ware industry is experiencing a period of rapid development and the trend of product innovation is obvious. As a leading brand in the Chinese market, Kohler has also faced fierce market competition in recent years. In order to maintain a sustainable leading position in the Chinese market, brands need to seek breakthrough new innovations.

Case details

Brand: Kohler

Brand owner: Kohler

Main Agency: MRM // McCANN China

Main agency holding group: IPG

Secondary agency: Shanghai Yixing Advertising Co., Ltd.

Market launch: Mainland China

Industry: Bathroom Industry

Media channels:outdoor billboards, transportation...