Kohler: Bathroom Live-Streaming Show

Kohler, a consumer durables brand, launched a campaign in China to attract new attention, increase brand share of voice, and positive sentiment, and drive awareness and engagement.

Campaign details

Brand: Kohler Brand owner: Kohler Entrant company: MRM/McCannIdea creation: MRM McCann Shanghai Market: Greater China Sector: Home improvement retail Media channels: Social media, Online video, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Magazines - consumer, Television & Connected TV Budget: 10 - 20 million

Executive summary

Once regarded as a premium bathroom pioneer, Kohler found itself out of touch with the new consumers and category trends. As the competitors continued to grow by launching innovative products and communications, Kohler needed to rejuvenate....

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