Knowledgeable Uncertainty: Paradox or Paradigm?
Roger PalmerCranfield School of Management
INTRODUCTION
Marketers of products now find themselves competing in a very different environment from that of the 1950s and 1960s. Markets are saturated;...
Roger PalmerCranfield School of Management
INTRODUCTION
Marketers of products now find themselves competing in a very different environment from that of the 1950s and 1960s. Markets are saturated;...
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