Knowledgeable uncertainty: paradox or paradigm?

Changes in the business, firm and managerial environment are increasing the pressures on managers to make more and better decisions, yet such managers have less time and possibly less information available to assist them.
  

Knowledgeable Uncertainty: Paradox or Paradigm?

Roger PalmerCranfield School of Management

INTRODUCTION

Marketers of products now find themselves competing in a very different environment from that of the 1950s and 1960s. Markets are saturated;...