Knowing the reader through the internet

The main objective of the study described in this paper was to learn how the development of an online newspaper would affect changes in the reading of newspapers in Argentina.

Knowing The Reader Through The Internet

Carola Pradás Project Director, Eduardo D'Alessio/Louis Harris, Argentina. andNora B.I. de D'Alessio Head of the Market Research Division, Eduardo D'Alessio/Louis Harris, Argentina.

INTRODUCTION

The main objective...