Knowing the patient

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using panel recruitment techniques and multi-source data collection.

Knowing The Patient

A New Method In International Longitudinal Patient Data

Simon FitallNew Health Sciences Inc.

 

INTRODUCTION

In the early 1980s a new method for patient research was created. It is not clear who 'invented' the method, but it has become one of the most widely used research methods in all of healthcare. Adopted for many years at a number of the leading companies as the only acceptable form of quantitative patient research, the so-called 'patient diary' has been one of the most successful research methods ever used in healthcare. This paper describes a method that takes us...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands