Knowing the future

Using data collected in the springs of 1999 and 2000 from a standardized survey of over 18,000 respondents across the United States, a prospective model of health plan customer loyalty was developed.

Knowing The Future

Understanding how attribute changes can influence customer loyalty in health care

James Bologna MORPACE International

BACKGROUND

In the United States, health insurance is generally provided to consumers (often referred to as health plan 'members') in either one of two methods; either using a non-managed care protocol or under a provision for managed care. The primary method used for managing care is through Health Maintenance Organizations (HMOs). In the 1980s HMOs had enjoyed a reputation for providing preventative care and reducing health care costs. Throughout the 1990s, HMOs lost favor with physicians and consumers due to the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands