Knowing The Consumer Through The Eyes Of Others
Monica Garcia and Alicia Martin del Campo
The following paper addresses the Two-Way Mirror method for its application in qualitative market research as a manner to approach the consumer’s understanding through the consumer himself.
Knowing The Consumer Through The Eyes Of Others
Two-way mirror: An innovative methodology for qualitative
market research
Alicia Martn del Campo
QualimercMnica Garca Hernndez
Unilever de Mxico
Introduction
The cold vision of the
consumer as a 'study subject'...
