Brand: KnorrBrand Owner: UnileverLead Agency: MullenLowe London, MullenLowe USContributing Agencies: PHD, Mindshare EdelmanCountry: GlobalIndustries: Sauces, seasonings, condimentsMedia Channels: Content marketing, Games & competitions, Online video, Social media, Websites & microsites, Word of mouth, advocacyBudget: 5 - 10 million
'Love at First Taste' helped Knorr, a 178-year-old cooking brand, attract a new generation of cooks by:
- Tapping into an unexplored aspect of their love for food
- Helping them discover their flavour personalities through an interactive tool
- Conducting a social experiment matching couples by...