Knorr: Rooftop Farms
Tahaab Rais, Yasmin Shehab, Yosr Khalifa
Food and drink brand Knorr created a city rooftop farm initiative to establish itself as a socially responsible and purposeful brand in Egypt.
Campaign details
Brand: KnorrBrand owner: UnileverEntrant company: FP7 McCann, CairoMedia: Magna, CairoMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500kCampaign...
