Knorr: Rooftop Farms

Food and drink brand Knorr created a city rooftop farm initiative to establish itself as a socially responsible and purposeful brand in Egypt.

Campaign details

Brand: Knorr Brand owner: Unilever Entrant company: FP7 McCann, Cairo Media: Magna, Cairo Market: Egypt Sector: Sauces, seasonings, condiments Media channels: Online video, Outdoor, out-of-home, Public relations, Social media Budget: Up to 500k

Executive summary

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