Knorr Philippines: Knorr's Nutri-Delicious Purpose

Knorr, a food brand, launched a campaign in the Philippines to encourage more households to cook nutritious dishes, reach 33 million people, increase sales and brand lift scores and improve and keep the lead in brand equity score.

Campaign details

Brand: KnorrBrand owner: UnileverEntrant company: MullenLower Treyna - The PhilippinesIdea creation: Mullenlowe Treyna Makati CityMarket: AsiaSector: FoodMedia channels: Content marketing, Packaging & design, Point-of-purchase, In-store, Social media, Public relationsBudget: 1 - 3 million

Campaign video

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